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Contact info

Email
founder@tasalle.me
Phone
+92 321 8200000
Location
Lahore, Pakistan

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Home / Solutions
Solutions

The smart-brand concept,
made simple.

Awareness, problem identification, solution options and delivery — everything a brand or packaging partner needs to move from confusion to a working smart-pack programme.

The Concept

What "smart packaging" actually means

tasalle® gives every product unit a unique digital identity, tracks it across the supply chain, and turns the moment of verification into a direct relationship between brand and consumer. One scan verifies authenticity in real time — and becomes the gateway to warranty, rewards and conversation with the brand.

  • A digital identity on every pack — unit, carton and pallet
  • Real-time authenticity verdict for any consumer
  • Post-scan warranty, loyalty and brand engagement
  • First-party data the brand owns
How the platform works
Brand TASALLE SMART PACK Trusted data layer Consumer identity + info scans + feedback
Problem Identification

Three problems, one platform

tasalle® exists to solve three connected problems that conventional packaging can't.

Counterfeiting

Consumers can't reliably tell genuine from fake. Brands lose revenue — and reputation — to goods sold under their name.

Regulatory traceability

Pharmaceuticals (DRAP) and excisable goods (FBR) face mandatory serialization and track-and-trace most brands aren't equipped to meet.

Broken brand–consumer link

Once a product leaves the factory, brands lose sight of where it sells, who buys it, and how to engage that buyer directly.

Problems On Both Sides

The confusion tasalle® removes

Brands and their packaging partners each face a different blocker — tasalle® bridges the two.

Audience 1 · Brands & marketing

Aware of the problem, unsure of the fix

  • Know counterfeiting & grey-market hurt them, but not what technology can do
  • Rely on — and are often confused by — packaging providers
  • Brand voice scattered across fragmented digital channels
Audience 2 & 3 · Packaging & digital-print

Can apply it, unsure how

  • Brand-protection tech is machine, ink, varnish, material & speed dependent
  • Complex application with little brand-servicing know-how
  • Track & trace / personalization demanded for compliance
Solutions & Delivery

How the solution actually reaches your pack

tasalle® provides the open ID technology; a vetted alliance of packaging and digital-print partners delivers and applies it.

TASALLE OPEN ID TECH The platform Alliance Packaging & print partners apply it The delivery arm The brand wins enables delivers
STEP 01

Assess

We assess your brand, packaging and goals to recommend the right solution tier.

STEP 02

Match tech

We map the code type and marking tech to your material, printer, ink and line speed.

STEP 03

Partner applies

An alliance packaging / print partner applies it on your existing production.

STEP 04

Activate

Core and value-added services go live in your Brand Portal and the consumer app.

Solution Options · Core Services

Proving what's genuine and knowing
where every unit is

Product Authentication

Four scanning technologies with a clear verdict on every scan — Genuine, Suspicious, Already Scanned, Expired and more.

Serialization & Track-and-Trace

GS1-standard identity at every level — unit SGTIN, carton GTIN-14 and pallet SSCC — with Standard, Pharma and Commodity modes.

Supply Chain & Proof of Delivery

Production → aggregation → dispatch → transit → delivery, traced both ways on the EPCIS 2.0 standard.

Fraud Detection

A configurable rule engine flags duplicate scans and suspicious locations, with platform-wide monitoring in the Admin Portal.

Solution Options · Value-Added Services

Every scan becomes a service
and marketing moment

Warranty — Scratch, Reveal & Verify

Instant paperless registration with dual-OTP validation and in-app claim tracking; digital warranty certificates.

Loyalty, KYC & Raabta

Guest or KYC-registered scans earn points and prizes; brand profiles in-app; Raabta post-scan CRM messaging.

Campaigns & Promotions

A Brand Portal campaign wizard with admin approval and targeting informed by real scan data.

Monetization & Analytics

Video ads at the point of scan and real-time dashboards — first-party data owned by the brand.

Brands' Need Assessment

Making Your Brand Smart Is Simpler Than
You Might Have Imagined

Let us do a professional assessment of your brand and recommend the exact solution and delivery path.

Request an Assessment